DK BRAND ‘EXCITEMENT CAMPAIGN’   How do we tell the world that watching/betting on/enjoying sports is sooo much more thrilling and exciting on DraftKings? Enlist some of the world’s biggest adrenaline junkies—like pro free climber, Matty Hong, an
Indecision_v2.gif
Confidence_v1.gif
  Best brief ever    Come in to DraftKings and help evolve the brand side of things…set designs for internal production, a new design system, and strong brand voice.  OK, I’m in! To be more precise, CD writer Mark St. Amant, EP Mary Hanifan and I, ar
    Below is the Jessie Coffield set design   AFTER…
    A few digital shorts all shot, animated and edited in-house at warp speed.    SOCIAL / Digital / Broadcast    CD/AD:  Paul Renner   CD/CW:  Mark St. Amant    CD:  Steve Baker   AD:  Nick Devine, Sam Johnson, Lyndsay Cooper, Landon Beamer, Kate Fi
    Below is the OOH design   AFTER…
  DESIGN / OOH / SOCIAL / Digital   CD : Steve Baker   CD/AD:  Paul Renner   CD/CW:  Mark St. Amant   AD:  Nick Devine, Dan Winske, Sam Johnson   CW:  Michael Ackerson, Todd Buckholt, Hayley Levesque  Design Director:  Michael Merriam     …      HEAR
  OOH / DESIGN / Digital   CD:  Steve Baker   CD/AD:  Paul Renner   CD/CW:  Mark St. Amant   AD:  Nick Devine  CW:  Michael Ackerson
prev / next